Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Buyer Journey

21 June 2023

B2B business growth: Focus on your customers

My early experience as a 'Fashion Manager Trainee' turned out to be an unexpected asset for my current role as a freelance Revenue ...

Revenue Operations

12 June 2023

What is Revenue Operations and Why is it Important? Revenue operations, or RevOps, is a relatively new concept in the business world. It ...

Buyer Journey

2 June 2023

Believe it or not, there has been a lot of research done and all of these projects result in the same conclusion: When you focus on solving ...

Closed Loop Reporting

2 June 2023

As a revenue operations specialist, I have seen firsthand the importance of closed-loop reporting in driving business success. closed-loop ...

Reporting

24 May 2023

We want to delve deeper into what you should include in your reporting to make your inbound marketing funnel deliver. Closed-loop reporting ...

CRM

24 May 2023

I'm having a lot of conversations centered around the HubSpot CRM at the moment. I'm working with customers who are either moving away from ...

CRM

19 May 2023

As an e-commerce business owner, you know how important it is to keep track of your customers, orders, and sales. But if you're still using ...

Conversion

25 April 2023

Scaling high-intent conversions, such as demo requests, is a challenge that many revenue teams face. While these conversions have a high ...

Buyer Journey Persona

18 April 2023

I just had an interesting conversation with a start-up that wants to improve its conversion rates, build a solid lead nurture framework and ...

Revenue Operations

17 April 2023

Revenue Operations (RevOps) have become a critical function for organizations looking to optimize their revenue generation processes. The ...