Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

HubSpot CRM

7 September 2023

Cross reference objects in HubSpot lists to keep track of your customers

I am thrilled to share with you an incredible breakthrough that I recently stumbled upon regarding cross-object list referencing. Though I ...

CRM Sales Operations

5 September 2023

As a business expands its sales team, it also amplifies its Revenue Operations (RevOps) requirements. Success in sales hinges on various ...

CRM

4 September 2023

The year is 2018. I'm the Marketing Automation Specialist at a great B2B SaaS company. We have an amazing marketing team generating lots of ...

Marketing Operations

28 August 2023

In the competitive landscape of B2B SaaS, understanding the nuances of demand capture and demand generation is crucial for sustainable ...

Marketing Operations

7 August 2023

Are you a marketing leader and wondering how to make the business case to hire Marketing Operations support? This blog lists 5 good reasons ...

Revenue Operations

31 July 2023

Prioritizing revenue operations projects can be a complex task when various departments within your organization are focused on different ...

Revenue Operations

24 July 2023

In today's rapidly changing business landscape, it's essential for B2B companies to stay ahead of the game. One area that holds tremendous ...

CRM

19 July 2023

It's common knowledge that aligning Marketing, Sales, and Customer Success is essential for the growth of any commercial organization. ...

Revenue Operations

6 July 2023

Within the realm of Marketing Operations (MOPS), there exists an often overlooked and undervalued aspect – the pressing need to alleviate ...

GoToMarket

23 June 2023

I thrive on bouncing ideas off others, and it's no different when I write these blog posts. Most of them stem from conversations I have ...