Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Revenue Operations Conversion CRM Closed Loop Reporting hubspot crm

9 September 2024

Sales and Marketing Alignment: Reports that help you have a conversation and avoid the blame game

My week started off with a challening message: "We're not sure how to leverage your time because we need to work on Sales and Marketing ...

HubSpot CRM Sales Operations

21 June 2024

No one likes doing CRM admin. Everyone hates a messy pipeline and an inability to accurately forecast or know what's going on with their ...

Buyer Journey Lead Nurture CRM

23 February 2024

It's funny what happens when you step out of your 'role' and experience it from the other side. I've been trying to buy a few things this ...

Revenue Operations CRM Sales Operations hubspot crm

20 February 2024

Explore the differences between using HubSpot leads and stage 0 deals in the lead qualification process to maximize your conversion rates.

Revenue Operations CRM

12 February 2024

You can't open LinkedIn without stumbling over AI-related posts. I see many people excited about all the software they're using starting to ...

Buyer Journey Revenue Operations CRM customer journey

1 February 2024

"It is remarkable to see everything laid out on paper like that," the new customer remarked, looking at the comprehensive documentation we ...

HubSpot CRM Email marketing

19 January 2024

Here is a scary stat from MarketingOps.com: "30% of companies don’t know their spam rate and 41% of companies are over Google’s recommended ...

Revenue Operations HubSpot CRM Salesforce Integration

4 January 2024

I was asked recently if I could help out with a HubSpot Salesforce integration project. The company is quite new, they started with their ...

Buyer Journey Revenue Operations HubSpot CRM

20 November 2023

Discover the power of HubSpot lead status in boosting your sales and enhancing your sales process.

Revenue Operations CRM ABM

16 November 2023

Discover how you can enhance your Account-Based Marketing (ABM) strategy using HubSpot's powerful account scoring feature.