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Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Why lead status matters
Revenue Operations Inbound Marketing CRM Segmentation
17 October 2023

Lifecycle Stage: One part of CRM Segmentation

When you want your Marketing and Sales teams to collaborate and make sure prospects and customers are taken care of, you'll want to look at ...
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Marketing Operations Inbound Marketing
6 October 2023

How to use lead scoring for your lead generation efforts

Generating leads is a top priority for many businesses. However, not all leads are created equal, and identifying the most promising ...
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HubSpot Inbound Marketing
14 April 2023

Are you getting everything you should out of your HubSpot Marketing portal?

The HubOps seeds were planted when I worked at HubSpot as a Channel Consultant supporting resellers. Back then, a big part of my day was ...
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