Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Marketing Operations Brand management Content Production

22 March 2024

Operationalise your brand management. How to effectively use brand management systems across teams

Marketing Operations HubSpot Sales Operations Salesforce Integration

15 January 2024

When it comes to streamlining sales and marketing efforts, integrating HubSpot with Salesforce is just one of those things that you have to ...

Marketing Operations HubSpot Audit

12 January 2024

When it comes to auditing a HubSpot instance, there are several significant challenges that I often come across. One of the most common ...

Marketing Operations Revenue Operations HubSpot

8 January 2024

When did you last audit your Marketing and Sales software? I love doing this in January. We’ve just gotten out of a busy period with a lot ...

Marketing Operations Revenue Operations HubSpot

8 December 2023

I can't count how often I've sat in the audience at a Marketing conference or talk to hear a speaker start with 'Email isn't dead!'. And ...

Marketing Operations Revenue Operations HubSpot Closed Loop Reporting

9 October 2023

I got this question today:

Marketing Operations Inbound Marketing

6 October 2023

Generating leads is a top priority for many businesses. However, not all leads are created equal, and identifying the most promising ...

Marketing Operations GDPR CRM

11 September 2023

To put it simply, when conducting business with individuals, it is crucial to respect their right to privacy as mandated by the GDPR. ...

Marketing Operations

28 August 2023

In the competitive landscape of B2B SaaS, understanding the nuances of demand capture and demand generation is crucial for sustainable ...

Marketing Operations

7 August 2023

Are you a marketing leader and wondering how to make the business case to hire Marketing Operations support? This blog lists 5 good reasons ...