Resources and articles about Marketing and Revenue operations

Learn why Revenue Operations is important for your business and what you should focus on to improve your commercial processes.

Revenue Operations Conversion CRM Closed Loop Reporting hubspot crm

9 September 2024

Sales and Marketing Alignment: Reports that help you have a conversation and avoid the blame game

My week started off with a challening message: "We're not sure how to leverage your time because we need to work on Sales and Marketing ...

Revenue Operations Sales Operations hubspot crm

13 March 2024

Efficiency and clarity in the sales process are not just beneficial; they are imperative. One of the critical components in achieving a ...

Revenue Operations CRM Sales Operations hubspot crm

20 February 2024

Explore the differences between using HubSpot leads and stage 0 deals in the lead qualification process to maximize your conversion rates.

Lead Nurture Revenue Operations HubSpot Sales Operations Salesforce

14 February 2024

As technology continues to evolve, so do the tools and platforms available to manage customer relationships. One such platform that has ...

Revenue Operations CRM

12 February 2024

You can't open LinkedIn without stumbling over AI-related posts. I see many people excited about all the software they're using starting to ...

Buyer Journey Revenue Operations CRM customer journey

1 February 2024

"It is remarkable to see everything laid out on paper like that," the new customer remarked, looking at the comprehensive documentation we ...

Marketing Operations Revenue Operations HubSpot

8 January 2024

When did you last audit your Marketing and Sales software? I love doing this in January. We’ve just gotten out of a busy period with a lot ...

Revenue Operations HubSpot CRM Salesforce Integration

4 January 2024

I was asked recently if I could help out with a HubSpot Salesforce integration project. The company is quite new, they started with their ...

Marketing Operations Revenue Operations HubSpot

8 December 2023

I can't count how often I've sat in the audience at a Marketing conference or talk to hear a speaker start with 'Email isn't dead!'. And ...

Buyer Journey Revenue Operations HubSpot CRM

20 November 2023

Discover the power of HubSpot lead status in boosting your sales and enhancing your sales process.