How does it work?
Project-based Revenue Operations support
Revenue Operations are crucial for your commercial teams. They should be spending tier time calling prospects, building campaigns, and taking care of customers. Their time and skills should be leveraged to do what they are good at and it shouldn't be taken up by efforts to build the commercial machine. That's where HubOps comes in.
Tech-stack and tool review
Marketing, Sales & CS alignment
Integration and roll-out
Platforms
HubSpot
Let's talk about technology. I've worked for several SaaS companies and I love the teams and the community around some of the technology out there. I also like to think I'm platform-agnostic when it comes to marketing tooling but let's be honest. This year it's been 10 years since I walked into the orange-painted office of HubSpot in Cambridge, Massachusetts. HubSpot is where I learned what marketing can do for a company, I learned the power of community building, and most of all, I saw firsthand how a platform can be built to really serve its customers.
All that is to say, I have been working with the HubSpot platform for a decade which means I can call myself a HubSpot expert and I enjoy building assets in the HubSpot Marketing, Sales and Services Hubs.
Don't forget the basics!
GDPR might feel like old news..
But you still need to have your ducks in a row! Make sure your basics are covered. What is the legitimate basis for processing prospect data? What does your opt-in copy look like? How long do you store personal data? HubOps provides relevant and engaging training and consultancy tailored to Sales and Marketing teams and helps you to clean up your processes.
Nikita has been trained by the IAPP and is CIPP/E Certified.
GDPR training
Opt-in and consent process
Guidance on working with third-party data
How we can work together
HubSpot Setup
I'll help you with getting your HubSpot portal set up in a way that works for you. Whether you're starting with a brand new portal, migrating from another provider or your existing setup is in need of restructuring, I can support you.
Manage Integrations
Need to figure out your HubSpot Salesforce integration? Data enrichment? Tiktok campaigns through Zapier? I can help.
Marketing Platform Review
Not sure why your setup isn't working or where to start? A platform review can help you focus your efforts.
Automation
Need to connect the dots and make the platform work for you? I enjoy thinking through commercial processes and building automation for the heavy lifting.
Strategic Consultancy
I can help you build a plan to scale your marketing efforts, create a seamless inbound sales and marketing collaboration or figure out how to measure your campaigns.
Team Workshops
Need to train the team on inbound marketing, automation, GDPR? Sit down to develop your persona or ICP? An outside perspective can be helpful in facilitating these conversations.